BCD Meetings & Events (BCD M&E) signed an agreement to acquire Grass Roots Meetings & Events from Blackhawk Network Holdings, Inc. Grass Roots Meetings & Events is a division of Grass Roots Group Holdings, Ltd. and specializes in strategic meetings management and delegate management.

BCD M&E said the Grass Roots acquisition “will strengthen and diversify [its] global service offering.” The organization is already one of the largest independent meeting planning companies in the U.K.

“This acquisition is about strengthening local event operations, offering new venue sourcing technology and expanding our delegate management solution,” said Scott Graf, BCD M&E global president.

Grass Roots Meetings & Events operates meetings and events services from key locations in the U.K. (Fleet and London), New York, Dusseldorf, Zurich and Singapore. The organization works with three of the “big four” professional services firms, nine of the top 15 investment banks and many others.

“We have always focused on developing a team of experts with a deep understanding of not just the market but also what our customers need,” said David Taylor, managing director, Grass Roots Meetings & Events. “Being a part of a global organization that is focused on being a leader in corporate meetings and events will open new doors of opportunity for both our customers and our employees.”

Blackhawk Network will retain ownership of the Grass Roots parent company.