Recent Articles

How to Prove the Value of Your Live Event Program

The average B2B organization spends 40% of its marketing budget on live events, but most event marketers continue to struggle with proving the value of those events. Did you know that event technology, as part of the marketing tech stack, has the power to unlock the mystery behind event leads and give marketers the insights they need to prove event ROI? Join us while we discuss how live events are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy.

3 Event Tech Trends to Watch in 2020

Stay on top of the latest technology developments—and their potential pros and cons—by monitoring these three rising event tech trends: the 5G network, augmented reality in mobile event apps and new artificial intelligence tools.