Meetings Today Content Engagement Director Christoph Trappe spoke with VOBE Managing Director—and Conference Consultant, Crisis Manager and Event Manager—Steff Berger following her session on "Practical Anti-Terror Strategies for Conferences and Events" at IBTM World 2018.

Remember these key words of advice if you’re a stressed-out meeting planner.​

There are a variety of factors to consider when it comes to incentive gifts.

Launched in March 2016, the Pennsylvania Tourism Office’s “Pursue Your Happiness” marketing initiative echoes the call to “Life, Liberty and the pursuit of Happiness” that began with the Declaration of Independence in Philadelphia in 1776. The campaign included updating nearly 40 interstate and highway welcome signs with the slogan. The goal was to create “a positive first impression for those entering Pennsylvania from neighboring states.” In Western Pennsylvania and Pittsburgh, people-powered happiness begins with the beloved personality who was everybody’s neighbor.

Meetings Today Content Engagement Director Christoph Trappe caught up with MPI Head of Meeting Innovation Jessie States following one of several sessions she led as a speaker at IBTM World 2018. This particular conversation revolves around States’ presentation about event flexibility and being prepared for meetings emergencies titled “It’s an Emergency: What Will You Do When Everything Goes Wrong?”

As catastrophic hurricanes, unprecedented flooding, massive fires, deadly earthquakes and even disruptive volcanoes dominate the headlines, it’s impossible to forget the indelible images and stories of personal hardship that follow natural disasters. But with every story of loss there are also uplifting stories, and in the hospitality world some of those stories have been about renewal.

Hotel worker labor union UNITE HERE and hotel company Kyo-ya, which owns several hotels operated by Marriott in Hawaii, reached an agreement on a new union contract on November 27, ending a 51-day strike. The contract was ratified by a 99.6 percent vote by members of UNITE HERE Local 5.

Content marketing for event planners is a strategy in which conference organizers create specific content that is relevant to their target audience (the prospective attendees) and presented in a way that is informational and educational to those prospects. Then, of course, the created content for your event or meeting also offers calls to action to attend the conference, buy a video pass or move down the funnel in some other manner.