Tragedy struck during the NeoCon 50 tradeshow after Jacqueline E. Albertine, 57, fell from a swing installed in the David Edward showroom on the 3rd floor of Chicago’s Merchandise Mart. She died on Tuesday, June 12, 2018. The NeoCon example shows that it is critical for meeting and event planners to exercise the proper duty of care to mitigate accidents and reduce organizational liability if the unforeseen happens.