Planners of high-end meetings and incentives must ask service-related questions of their luxury-hotel hosts, then partner well with them to build the experience that attendees expect.

With the average daily rate at luxury properties reaching an all-time high, planners of board meetings and executive retreats might want to look at upper-upscale properties, where rates are far lower.

Expert event marketer Laurie Sharp found herself trotting through the Loire Valley in France in June, riding from castle to castle on horseback with seven women she’d never met. Here’s what the experience taught her about designing epic luxury experiences that start with the uncomfortable. 

These three resorts in Los Cabos, Mexico, are readymade for luxurious incentive travel programs. Plus, Los Cabos Tourism Board Managing Director Rodrigo Esponda Cascajares shares three reasons why Los Cabos stands out as an incentive travel destination.

Luxury isn’t about how far you go—it’s about how deeply you can disconnect. Expert event marketer Laurie Sharp explores three off-the-grid, ultra-luxurious North American destinations that deliver. 

Another wave of wellness-driven, emotionally resonant experiences is taking center stage in luxury corporate events. In her latest column, expert event marketer Laurie Sharp asks, are we truly nourishing the souls and inspiring the spirits of our attendees?

These five on-trend remote resorts are set in untapped destinations that will offer your attendees off-the-grid experiences and strengthen your teams.

An event marketer deeply versed in luxury travel, Laurie Sharp continues her ongoing quest to determine what luxury means in 2025 and how it’s shifting and being redefined.

Incentive travel trends point to a need for event marketers to provide bespoke experiences with a more mindful, authentic and memorable approach to program design.

The luxury event participant wants experiences that are unique, handcrafted and personal and offer the opportunity to learn about a destination through hands-on and engaging activations.