Content marketing for event planners is a strategy in which conference organizers create specific content that is relevant to their target audience (the prospective attendees) and presented in a way that is informational and educational to those prospects. Then, of course, the created content for your event or meeting also offers calls to action to attend the conference, buy a video pass or move down the funnel in some other manner.

The Events Industry Council (EIC) released the final results of the Global Economic Significance of Business Events report, the first worldwide study on the economic importance of face-to-face business meetings and events.

Joan Eisenstodt shares the thoughts of Jordan Rudner and PCMA's Sherrif Karamat regarding the Tree of Life synagogue and Kentucky killings.

It’s been a little more than one year since Hurricane Maria devastated Puerto Rico. Today, this Caribbean island is as beautiful and booming as ever, according to Brad Dean, CEO of Discover Puerto Rico, who said the first and foremost challenge is to correct misperceptions.

Indianapolis’ Capital Improvement Board of Managers (CIB) unanimously approved moving forward with negotiations in developing a 300,000-square-foot expansion to the Indiana Convention Center and two Hilton-branded convention hotels—600 rooms and 800 rooms—on the site of Pan Am Plaza.

The global meetings and conventions industry is a $1.03 trillion business annually, according to the preliminary results of a survey conducted by Oxford Economics for the Events Industry Council (EIC).

MPI announced Kevin Kirby as the new executive director of the MPI Foundation. He replaced Christine Roberts who resigned from the executive director position on October 4, 2018, in the wake of gross misconduct allegations of steering over a quarter million dollars in contracts to her boyfriend’s event company.

Add Honolulu, Maui, Detroit and Oakland, California, to the list of major U.S. meetings destinations where Marriott union workers are striking. According to the UNITE HERE union group, approximately 2,700 of its workers are on strike and picketing in the Hawaiian destinations of Oahu and Maui.

UNITE HERE union members at seven San Francisco hotels and in San Jose go on strike.

Hyatt Hotels Corporation President and CEO Mark Hoplamazian recently announced that Hyatt will no longer allow hate groups to host meetings or events at its properties. The announcement came in the form of a memo to company employees, which Hyatt did not release.