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Discover how meeting planners can elevate events by leveraging destination intellectual capital and business intelligence to unlocking local expertise, data insights and cultural assets to create impactful, immersive experiences that drive engagement and deliver lasting value.

GOCAL, the Southern California region between Los Angeles and Palm Springs with Ontario and Rancho Cucamonga, is going big via an impressive array of new and expanded meeting and event venues, hotels and attractions.

With cutting-edge attractions, immersive storytelling, and groundbreaking technology, Universal Epic Universe will set a new standard for theme park entertainment.

Investment in the meetings segment is on display in San Diego in a big way, with new districts, hotels, an airport terminal and more. Plus, updates from nearby Palm Springs.

With a prime location between Los Angeles and Palm Springs, the GOCAL region is primed to bump it up a notch with a massive expansion of the Ontario Convention Center.

Lisa Bethea, director of destination services for Visit Frisco, details all of the ways the destination services team at the CVB can enhance meetings and events in Frisco, plus new developments on the horizon.

These seven fun facts about Frisco, Texas, will only enhance the meetings experience.