Edward Harris, chief marketing officer of the Philadelphia area’s Valley Forge Tourism & Convention Board (VFTCB), has left the tourism promotion organization to accept the job of president and CEO of Discover Lancaster, located in Pennsylvania Dutch Country.
In a communication with the VFTCB Board of Directors, VFTCB President & CEO Mike Bowman wrote the following:
“Over the last six years, Ed has been instrumental with marketing strategies, launching more than a dozen brands, producing more than 40 videos, and helping the organization win almost 100 awards,” Bowman wrote.
“Creative, strategic, thoughtful, and well-respected, Ed has always been an early adapter of new technologies, and has taken our social media, website, and partnerships to a whole new level.
[Related: 5 Ways to Infuse Pennsylvania Dutch Country History Into Meetings]
He also introduced new events, community give-back initiatives, seasonal publications, and even a mascot!”
Harris has an extensive marketing background, having worked as director of marketing for eBay, a brand manager for Under Armour, senior international brand manager for Timberland and brand manager for Converse before joining the VFTCB.
He holds an MBA in management from Boston College and a Bachelor of Science degree in marketing from Saint Joseph’s University.
“It’s a tremendous opportunity and honor to be chosen to lead an impressive organization like Discover Lancaster and top-tier destination like Lancaster County,” Harris said.
Harris is set to assume the new role June 22.
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