ShapeOmni Hotels & Resorts became the latest in a long string of hotel companies that have joined forces with Groups360 to expand their Instant Booking platform: GroupSync.
The group booking platform last made waves in the industry when it was announced that global hotel brand Marriott International and Destinations International joined Group360, along with Accor, Hilton and IHG Hotels & Resorts.
The GroupSync platform is billed as a solution to quickly book small blocks of hotel rooms, simplifying the often-complex RFP-based group booking process by allowing event planners to book rooms directly online without having to contact the property directly. Other benefits of the platform include allowing Omni’s sales teams to become more efficient by incorporating automation and direct data integration to provide real-time group rates and room availability.
In March 2023, when Marriott first signed on to partner with Groups360, another benefit of the partnership included the ability for planners to view inventory availability before submitting an RFP for more complex events at all Marriott hotels globally.
[Related: Marriott and Groups360 Answer Key Questions About ‘Instant Book’ Meetings Functionality]
“We take great pride in being leaders and innovators in the meetings and events industry, so we are excited to now offer GroupSync technology across all of our properties,” said Dan Surette, chief sales officer at Omni Hotels & Resorts. “Our goal is to always provide a seamless experience for group business, and the ability to self-serve for smaller room blocks is an important option to offer planners. Our partnership with Groups360 allows us to continue to focus on what matters most to our guests, as we further elevate our brand’s offerings.”
Omni is just the latest hotel group to join Groups360, making the company a powerful new player in the hospitality industry, now having partnerships with many key players in the industry.
“Omni is a leader among the meetings-focused hotel brands and they truly understand the value that GroupSync’s Instant Booking and Smart RFP can bring to their customers,” said Kemp Gallineau, CEO of Groups360. “This expansion is concrete evidence of our shared philosophy of making group travel simpler. We’re excited to see how this partnership will impact meeting and event planners by making hotel sourcing faster and easier, as well as the efficiencies this will bring to Omni’s sales organization.”
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