Formerly known as Visit Buffalo Niagara, the New York DMO has rebranded to Visit Buffalo in a multimillion-dollar marketing and tourism campaign. Efforts to reshape the city’s image are aimed at expanding the local tourism economy, attracting new visitors from across the country and encouraging more media coverage from the press.
The DMO used an increased share of the Erie County bed tax to expand its marketing and tourism budget by nearly $3 million for an industry that generates $2.7 billion globally through 10 million annual visitors.
In addition to the DMO’s new name, they are also rolling out a new logo and an advertisement campaign entitled, “That’s Buffalo For You.” The marketing effort will feature digital content, video, social media, and billboards.
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Throughout Visit Buffalo’s new brand campaign, the “That’s Buffalo For You,” phrase will often be followed by three additional two-word slogans that encapsulate the essence of the city and its scenes:
- “Polished Grit,” to highlight the city’s reinvented industrial sites
- “Refreshingly Spicy,” to emphasize Buffalo's diverse food scene
- “Historically New,” to capture restored landmarks
“This brand comes directly from Buffalo’s people,” said president and CEO of Visit Buffalo, Patrick Kaler, in a press release. “We listened carefully, and what emerged is a message steeped in local pride and authenticity. This isn’t just about marketing—it’s Buffalo telling its own story.”
