Brand Breakdown of the 4 Largest Meetings-Focused Hotel Companies

It’s common for business travelers to put all their eggs in one basket when it comes to selecting a preferred brand for hotels and airlines. While this brand loyalty helps guests accumulate perks and amenities when they travel, navigating the subset brands that belong to each of the big four can be challenging.  

Meetings Today created a “family tree” breaking down four of the top meetings-focused hotel companies in North America. The top two —Marriott and Hilton—cemented their national presence with the largest number of guest rooms in North America. The latter two, IHG and Hyatt, rank in the top 10 for number of guest rooms in North America but were selected due to their prominence in the meetings and events segment.

With a projected 800-plus hotels expected to open in the U.S. alone in 2026, we hope this resource makes it easier to navigate the ever-growing hospitality market.

Marriott International

Marriott International is the largest portfolio in North America, with about 1,055,000 rooms. The portfolio boasts more than 30 hotel brands in 10,000 global destinations. The brands are split into five categories: luxury, premium, select, midscale and extended stay.  

Here’s the breakdown of Marriott’s brand classifications:  

• Luxury brands known as “hotels that bring destinations to life with bespoke programming and unparalleled service.” This subset of brands includes Edition, The Ritz-Carlton, The Luxury Collection, St. Regis, W Hotels and JW Marriott.
• Premium brands are “thoughtfully designed” properties known for “elevated dining, fitness and meeting experiences.” Premium brands include Marriott, Sheraton, Westin, Renaissance, Gaylord, MGM Collection, Autograph Collection, Tribute Portfolio, Le Meridian, Delta Hotels, Design Hotels and Outdoor Collection.
• Select brands are modern and consistent hotels for every kind of stay, and include Courtyard, Fairfield, AC Hotels, Springhill Suites, Four Points, Aloft, Citizen M, Moxy and Protea Hotels.
• Midscale properties place an emphasis on easy travel experiences—the basics done well. The three brands in this category are City Express, Four Points Flex and Series.  
• Lastly, Marriott offers a collection of apartments and homes for longer stays. These include Residence Inn, Towneplace Suites, Element, StudioRes, Homes and Villas by Marriott, Marriott Executive Apartments and Apartments by Marriott Bonvoy.  

Marriott Bonvoy is the membership program for guests who stay at any Marriott International property, earning points to use on hotel nights, Marriott Bonvoy Moments—guest experiences—plus flights and car rentals.  

Guests earn points by staying at Marriott hotels, using the Marriott Bonvoy credit card, booking Marriott activities and using Marriott’s travel partners: Uber, Starbucks, American Express, Chase and others.

Marriott Bonvoy members fall into the following tiers: Member, Silver Elite, Gold Elite, Platinum Elite, Titanium Elite and Ambassador Elite. Here’s how Bonvoy members reach each level:  

• Bonvoy members enjoy exclusive discounted rates, free in-room Wi-Fi and mobile check-in. Members stay at Marriott properties less than 10 nights each year.
• Those who belong to the “Silver Elite” stay at Marriott 10 or more nights per year. With that status, guests earn priority late checkout and 10% more points on eligible hotel purchases.  
• Marriott guests who stay 25 or more nights a year earn enhanced room upgrades and 25% more points. These perks classify the “Gold Elite” status.  
• With 50% more points, the “Platinum Elite” are also able to select a welcome gift of their choice. Platinum elite guests stay 50 or more nights a year.  
• The “Titanium Elite” get another travel perk: Hertz Five Star Status. Other benefits include dedicated elite support and complimentary United MileagePlus Premier Silver Status. This status is earned when guests stay 75 or more nights a year.  
• At the top, Ambassador Elite members have stayed more than 100 nights in a year. They are rewarded with ambassador service: personal assistants who are available at any time.  

Hilton

Hilton trails Marriott slightly, with about 850,000 guest rooms across North America. At time of publication, Marriott’s guest room count totaled, 1,056,638. Hilton’s portfolio consists of 25 brands in more than 9,000 worldwide locations. Let’s break down the 25 brands and where they fall.

• Luxurious Getaways are “unforgettable, luxury stays in sought-after destinations.”  Waldorf Astoria, LXR Hotels and Resorts, Conrad, Signia by Hilton and NoMad are in this category.
• Premium Experiences are “sophisticated hotels and resorts located in vibrant cities and leisure destinations.” Brands in this category include DoubleTree and Hilton Hotels and Resorts.  
• Curated collections like Curio, Tapestry and Outset are uniquely designed hotels.
• Locally inspired hotel brands Canopy, Graduate, Tempo and Motto offer “immersive stays for adventurous travelers.”
• Spacious Suites deliver the comfort of home with added convenience of a hotel stay. These include Embassy Suites, Homewood Suites, Home2 Suites and LivSmart Studios.
• Elevated Essentials are reliable for business and leisure travelers; they are also grounded in value. They are Hilton Garden Inn, Hampton Inn, tru and spark.
• Other ways to stay with Hilton are through its upscale Grand Vacations, featuring resort-style amenities and accommodations. Hilton also offers boutique properties via Small Luxury Hotels of the World, which can be woodland treehouses, rainforest retreats and coastal villas. Lastly, AutoCamp’s Airstreams, cabins and luxury tents can be found near national parks and beaches across America.  

[Related: A Complete List of Every Important Meetings Industry Event in 2026]

With Hilton Honors, guests earn instant value by earning 3,000 bonus points on their first three stays. With the possibility to earn more perks with each stay, let’s take a look at Hilton’s four tiers.  

• Guests who stay less than 10 nights in a year achieve member status. Members earn 10 points for every dollar spent. Riding with Lyft also earns Hilton members points.  
• Silver-tier guests stay between 10-39 nights to qualify. These guests earn 12 points for each dollar spent. Perks for this status also include free bottled water and a 15% discount at Hilton spas.  
• Those who qualify for Gold tier by staying with Hilton 40-59 nights. They earn 18 points per dollar spent and get a daily food and beverage credit. This tier also includes Milestone Bonuses, an additional 10,000 points every 10 nights after 40 stays in a calendar year.  
• Diamond members stay more than 60 nights and earn 20 points for every dollar spent. These guests earn premium Wi-Fi and executive lounge access.  

IHG

IHG Hotels and Resorts has 4,538 hotels with about 525,000 rooms across the Americas. With more than 1,000 hotels in the pipeline in upcoming years, IHG is continuing to grow its portfolio; let’s take a closer look at its 20 brands.  

• Luxury & Lifestyle Collection includes “unique properties with a playful design, inspired by new places.” These luxury properties include Intercontinental Hotels & Resorts, Kimpton, Regent Hotels, Hotel Indigo, Six Senses and Vignette Collection.
• Premium Collection includes Crowne Plaza, EVEN Hotels, voco Hotels, Ruby Hotels and Hualuxe Hotels & Resorts. These properties “define travel experiences as personal and purposeful with their thoughtful details.”  
• The Essentials Collection is “always there for guests with its trusted experiences and individual attention.” These “true hospitality” hotels include Holiday Inn, Holiday Inn Resort, Holiday Inn Express, Garner and avid hotels.  
• The Suites Collection “welcomes connection and invites guests to stay as long as they like.” The suite-style hotels are Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations and Candlewood Suites.  
• Exclusive Alliances’ Iberostar Beachfront Resorts is an incentive and vacation brand. The resorts are located on beaches across four continents.  

IHG One Reward members can choose from 6,000 destinations worldwide. When guests join IHG’s reward program and book a stay within the first 21 days of membership, they earn 3,000 bonus points. IHG has four tiers of benefits: Club Member, Silver Elite, Gold Elite, Platinum Elite and Diamond.  

[Related: Industry Intelligence: Meeting Trends and Event Data Every Planner Needs to Know]

• Club Members receive member rates, special promotions, late checkout and no blackout dates on reward nights.  

• Silver Elite members earn that and more, including 20% bonus point earnings on each stay and points that don’t expire. Silver Elite members maintain their status by staying 10 or more nights a year.  

  

• Gold Elite earns 40% more points each stay. They also earn complimentary elite status as part of the Hertz Gold Plus Rewards Status Match program. These members also earn milestone rewards after 20 stays and a qualifying nights rollover to maintain status for the next year. The Gold Elite stay 20 or more nights a year or earn 40,000 points.  
• Platinum Elite status is earned by staying at IHG 40 nights a year or by earning 60,000 points. Once guests reach Platinum Elite status, they receive the following benefits: a welcome amenity at check-in, early check-in times, complimentary room upgrades and 60% bonus points earned on each stay.  
• 70 stays or 120,000 points earn guests the Diamond Elite status. These guests also earn 100% bonus earnings on top of base points on each stay. Other perks of this status include dedicated agents for Diamond Support and complimentary Hertz President’s Circle status.  

Hyatt

Hyatt Hotels Corporation’s global presence spans 82 countries and six continents. Hyatt’s portfolio currently consists of 1,450 hotels and all-inclusive properties worldwide. Here are the 35 brands that meeting planners can choose from.

• Luxury brands in Hyatt’s portfolio include Park Hyatt, Alila, Miraval, Impression by Secrets and The Unbound Collection by Hyatt.
• Its Lifestyle brands are at the “center of culture with original design, dining and immersive experiences.” Lifestyle brands include, Andaz, Thompson Hotels, The Standard, Dream Hotels, The StandardX, Breathless Resorts & Spas, JdV by Hyatt, Bunkhouse Hotels and Me and All Hotels.
• The Inclusive segment of brands “aim to turn travel moments into memories.” The all-inclusives are as follows: Hyatt Ziva, Hyatt Zilara, Secrets Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Zoëtry Wellness and Spa Resorts, Sunscape Resorts & Spas and Alua Hotels & Resorts.
• Classics can be found in the world’s most-traveled destinations. Hyatt’s Classics are Grand Hyatt, Hyatt Regency, Hyatt, Hyatt Centric, Destination by Hyatt and Hyatt Vacation Club.  
• The Essentials brands—Caption by Hyatt, Unscripted by Hyatt, Hyatt Place, Hyatt House, Hyatt Studios, Hyatt Select and UrCove—“deliver flexibility, convenience and comfort.”  

Staying at any of the above properties earns guests points in World of Hyatt’s loyalty program. The program is split into four tiers: Member, Discoverist, Explorist and Globalist. Free nights with World of Hyatt are redeemable starting at 3,500 points. Members of the loyalty program can also use points on suite upgrades, gourmet meals, experiences and more.  

Learn more about Hyatt’s loyalty benefits:

• Joining World of Hyatt, as with the other loyalty programs, is free. Members are not required to earn nights or points. This status includes member-only offers and a free night after staying at five Hyatt properties.
• To earn Discoverist status, guests must earn 25,000 points or stay at a Hyatt property for 10 nights. Those with Discoverist status are rewarded with the following benefits: earning free nights faster with 10% bonus points on qualifying purchases, late checkout upon availability, a bottle of water daily and complimentary Wi-Fi.  
• Explorists earn free nights faster with 20% bonus points on qualifying purchases. To obtain the perks in this tier, guests must earn 50,000 points or stay at a Hyatt hotel for 30 nights. Explorists can also access upgraded rooms.
• 100,000 points or 60 stays qualify Word of Hyatt loyalty members to be categorized in the Globalist tier. Globalists enjoy room upgrades up to standard suites, club lounge access or complimentary breakfast, late checkout and 30% bonus points on qualifying purchases. 

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