As Hurricane Florence barrels toward the Mid-Atlantic region, expectations at press time are that of an exceptionally violent storm that will batter the coastal areas of North and South Carolina and Virginia with catastrophic flooding and wind speeds approaching 150 mph.

The storm is projected to make landfall as a Category 3 or 4 hurricane on Thursday and into Friday and is expected to linger longer—like Hurricane Harvey in the Houston area—than typical hurricanes, greatly increasing the severity of flooding.

Meetings Today reached out to two meetings industry veterans, attorney and disaster mitigation and facility contract expert Tyra Hilliard, and Joan Eisenstodt, Meetings Today blogger and chief strategist of Eisenstodt Associates, to provide critical, immediate tips for planners and/or their attendees who may be negatively impacted by Hurricane Florence.

Legal Expert Tyra Hilliard’s Hurricane Tips for Planners

Tyra Hilliard Headshot

  • Review the force majeure language in your contract carefully. Does it allow you to terminate your contract without liability x days or weeks prior to your meeting if it appears an act of God is going to disrupt transportation or normal operations in the city? Or does it only allow a claim of force majeure if the disruption occurs on the day your meeting is supposed to start?
  • Contact your event cancellation insurance provider if you have this insurance and discuss possible scenarios for both completely canceling your meeting and reduced numbers. Even if the weather has passed by the time your meeting is held and the city is ready to host your meeting, prospective attendees may be dealing with fallout where they live, flights may be delayed or canceled, and people may be displaced due to evacuations.

For groups meeting in a destination that has been directly affected by the hurricane:

  • Monitor information from the destination's emergency services agency.
  • Even if you haven't previously been in contact with the destination marketing organization (DMO) for the area, now's the time. They will have a wider-angle view of what is going on, who else is meeting in the area and what solutions may already be in place for any challenges you may face.
  • Check with the facilities you are using to see if they were or are being used as shelters for displaced residents or emergency workers. Get assurances in writing about what this means, if anything, for your meeting space, traffic flow, entrances used, additional security, etc.
  • Consider extra security if you are meeting in a facility that has damage or is being partially used as a shelter where traffic flow from the public may be far more than what your group was expecting.
  • Consider adding a social activity to your program. Coordinate with local emergency services or a local charity to find out what attendees can bring or do while there to help with relief efforts. While the American Red Cross prefers monetary donations, other charities may be collecting goods or have volunteer activities your attendees can participate in.
  • Be sensitive to the challenges the local community is facing. While you may want to charge in and start demanding discounts and rebates from the facility for reduced services or damages to facilities, this is the time that we need to remember the “hospitality” part of our industry. Don't kick them when they are down. Remember that your event cancellation insurance can help cover expenses other than full cancellation to help the meeting go on as planned. These policies in the past have covered things like tarps to cover a hole in a convention center roof so a tradeshow could go on.
  • Use all your resources and negotiate with empathy.

Meetings Industry Veteran Joan Eisenstodt’s Hurricane Tips for Planners

Joan Eisenstodt Headshot

  • Even if your meeting is next week or the week after, ask your hotel what their back-up plans are for their buildings and their personnel.
  • Ask about generators.
  • Follow the emergency information for states and cities. For example, Washington, D.C.'s Mayor Muriel Bowser has declared a state of emergency for 15 days beginning September 11, 2018.

WHILE you are deciding what to do about upcoming meetings, do this:

  • Ask the hotel what their emergency plans are, including power, water, staffing, etc. 
  • Check your own emergency plan to see how you'd cover this if people are there (when do they begin arriving?) and must be sheltered in place.
  • Determine how to manage and care for those who may have arrived early.
  • Follow @joesentme on Twitter and the various airlines for updates on cancellations and waivers. If you aren't sure where your participants are traveling from, get the best idea.
  • Develop a statement for your website and for those who answer phones and serve as spokespeople to ensure a cohesive and current message is put forth.
  • Put in place policies (for refunds) to use if the meeting is not held.
  • Redo your emergency plan to reflect the current situation and discuss with all parties—internal staff, clients and vendors—to determine chain of command and timing.
  • Re-read your contracts for force majeure and cancellation and dual cancellation clauses to determine what is in effect.

Additional information and storm-tracking models are available via the National Hurricane Center of the National Oceanic and Atmospheric Administration (NOAA).

You can also follow NOAA's National Weather Service on Twitter at @NWS.

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