Visit Orlando Chief Casandra Matej on the DMO's "Unbelievably Real" Campaign Launch

Visit Orlando staff at IMEX America 2022.
Visit Orlando staff at IMEX America 2022
 
Casandra Matej, President & CEO, Visit Orlando.
Casandra Matej
 

Visit Orlando has teamed with the Orlando Economic Partnership to launch the "Unbelievably Real" marketing campaign, which seeks to communicate the message of the top meetings and events destination's authenticity and unique nature, which often gets lost due to its profile as the world's preeminent theme park destination and leisure travel magnet.

Meetings Today's Tyler Davidson sat down with Visit Orlando President & CEO Cassandra Matej at IMEX America 2022 to discuss the new initiative as well as how the destination fared during Hurricane Ian and the phenomenal response of its hotel community to help residents of Florida's hard-hit communities weather the storm.

Hear this podcast about the exciting new developments in Orlando, and how this meetings mecca's tight-knit community of hoteliers pitched in to help Floridians...captured on the exhibit floor of IMEX America 2022.

Don’t miss our additional IMEX America 2022 coverage.

Listen to the episode:

 

Read Next: Optimism and Growth: American Express Reveals 2023 Global Meetings & Events Forecast

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About the author
Tyler Davidson | Editor, Vice President & Chief Content Director

Tyler Davidson is the vice president and chief content director for Meetings Today, which publishes the meetings industry trade magazine Meetings Today as well as MeetingsToday.com, various newsletters, webinars, the in-person Meetings Today LIVE! Hosted-buyer events and other meetings and events industry B2B channels.

 

Tyler has covered the travel trade for nearly 35 years.  In his role with Meetings Today, which recently won the prestigious FOLIO: Eddies Award for best magazine issue, Tyler leads the editorial team on its mission to provide the most in-depth meetings content in the industry. Previously, he worked as the Asia, Canada, Pacific Northwest and Western U.S. editor at Travel Weekly magazine and TravelAge West. Before joining the dual editorial staff producing destination sections for Travel Weekly and TravelAge West, Tyler was the Africa, Israel, Middle East, Switzerland and Pacific Northwest editor at TravelAge West. He also undertook general news and feature assignments while working at the magazines. 

 

Besides reporting on the travel trade, Tyler has covered the real estate industry, held various editorial positions at the San Francisco-based national satire magazine The Nose, wrote freelance technology industry pieces and covered the San Francisco 49ers and Oakland Raiders for a bilingual newspaper in San Francisco. He has a B.A. in Journalism from San Francisco State University, where he worked in various editorial capacities on its award-winning student magazine, Prism. 

Contact: tyler.davidson@meetingstoday.com