Encore "Breaks Free" at IMEX America, and an Engaging New Role for Planners

Encore's Break Free exhibit at IMEX 2022.
Encore's Break Free exhibit at IMEX 2022

Everyone's after attendee engagement at events, and Encore Global may have just cracked the code with its "Break Free" immersive environment debuted at IMEX America 2022.

Ben Erwin, Encore.
Ben Erwin

Ben Erwin, president and CEO of the global event planning, creative, production and technology juggernaut, talked with Meetings Today's Tyler Davidson about its mysterious and magnificent "multi-room" environment shrouded by towering black draping in the back of the Mandalay Bay Convention Center.

But it was much more than the proverbial big show reveal at IMEX America, as Erwin said the concept can be customized for any industry or event, and that meeting planners may see their clout greatly increased as they work to create connections within organizations in a dynamic new workplace environment that has been rocked by remote work and retention and staffing challenges.

Don’t miss our additional IMEX America 2022 coverage.

Listen to the episode:


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About the author
Tyler Davidson | Editor, Vice President & Chief Content Director

Tyler Davidson has covered the travel trade for nearly 30 years. In his current role with Meetings Today, Tyler leads the editorial team on its mission to provide the best meetings content in the industry.