Encore "Breaks Free" at IMEX America, and an Engaging New Role for Planners

Encore's Break Free exhibit at IMEX 2022.
Encore's Break Free exhibit at IMEX 2022
 

Everyone's after attendee engagement at events, and Encore Global may have just cracked the code with its "Break Free" immersive environment debuted at IMEX America 2022.

Ben Erwin, Encore.
Ben Erwin
 

Ben Erwin, president and CEO of the global event planning, creative, production and technology juggernaut, talked with Meetings Today's Tyler Davidson about its mysterious and magnificent "multi-room" environment shrouded by towering black draping in the back of the Mandalay Bay Convention Center.

But it was much more than the proverbial big show reveal at IMEX America, as Erwin said the concept can be customized for any industry or event, and that meeting planners may see their clout greatly increased as they work to create connections within organizations in a dynamic new workplace environment that has been rocked by remote work and retention and staffing challenges.

Don’t miss our additional IMEX America 2022 coverage.

Listen to the episode:

 

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About the author
Tyler Davidson | Editor, Vice President & Chief Content Director

Tyler Davidson is the vice president and chief content director for Meetings Today, which publishes the meetings industry trade magazine Meetings Today as well as MeetingsToday.com, various newsletters, webinars, the in-person Meetings Today LIVE! Hosted-buyer events and other meetings and events industry B2B channels.

 

Tyler has covered the travel trade for nearly 35 years.  In his role with Meetings Today, which recently won the prestigious FOLIO: Eddies Award for best magazine issue, Tyler leads the editorial team on its mission to provide the most in-depth meetings content in the industry. Previously, he worked as the Asia, Canada, Pacific Northwest and Western U.S. editor at Travel Weekly magazine and TravelAge West. Before joining the dual editorial staff producing destination sections for Travel Weekly and TravelAge West, Tyler was the Africa, Israel, Middle East, Switzerland and Pacific Northwest editor at TravelAge West. He also undertook general news and feature assignments while working at the magazines. 

 

Besides reporting on the travel trade, Tyler has covered the real estate industry, held various editorial positions at the San Francisco-based national satire magazine The Nose, wrote freelance technology industry pieces and covered the San Francisco 49ers and Oakland Raiders for a bilingual newspaper in San Francisco. He has a B.A. in Journalism from San Francisco State University, where he worked in various editorial capacities on its award-winning student magazine, Prism. 

Contact: tyler.davidson@meetingstoday.com