San Diego Bolsters Brainpower for Meetings

Kavin Schieferdecker, San Diego Tourism Authority.
Kavin Schieferdecker

Sun, fun and a convention district seemingly made for meetings make San Diego a popular destination for business events, but the San Diego Tourism Authority (SDTA) believes brainpower—such as its emerging biotech industry—needs to be added to that list.

While San Diego is known for its sunshine and laid-back vibes, America's Finest City has been a hotbed of innovation, education and cultural exploration for decades.

The city ranks at the top in the U.S. in many forward-thinking categories, including groundbreaking research institutions, world-class universities, a thriving life-sciences sector and a forthcoming Research and Development District. 

The new campaign – Meet America's Brightest City – re-introduces professional meeting planners to the Brains of San Diego while also reminding them of San Diego's Beauty.

Meetings Today's Tyler Davidson sat down with the SDTA’s Kavin Schieferdecker to explore this SoCal standout’s new promotional message for the meetings and events industry.

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About the author
Tyler Davidson | Editor, Vice President & Chief Content Director

Tyler Davidson is the vice president and chief content director for Meetings Today, which publishes the meetings industry trade magazine Meetings Today as well as MeetingsToday.com, various newsletters, webinars, the in-person Meetings Today LIVE! Hosted-buyer events and other meetings and events industry B2B channels.

 

Tyler has covered the travel trade for nearly 35 years.  In his role with Meetings Today, which recently won the prestigious FOLIO: Eddies Award for best magazine issue, Tyler leads the editorial team on its mission to provide the most in-depth meetings content in the industry. Previously, he worked as the Asia, Canada, Pacific Northwest and Western U.S. editor at Travel Weekly magazine and TravelAge West. Before joining the dual editorial staff producing destination sections for Travel Weekly and TravelAge West, Tyler was the Africa, Israel, Middle East, Switzerland and Pacific Northwest editor at TravelAge West. He also undertook general news and feature assignments while working at the magazines. 

 

Besides reporting on the travel trade, Tyler has covered the real estate industry, held various editorial positions at the San Francisco-based national satire magazine The Nose, wrote freelance technology industry pieces and covered the San Francisco 49ers and Oakland Raiders for a bilingual newspaper in San Francisco. He has a B.A. in Journalism from San Francisco State University, where he worked in various editorial capacities on its award-winning student magazine, Prism. 

Contact: tyler.davidson@meetingstoday.com