IMEX 2019 Interview: SITE CMO Pádraic Gilligan Shares Incentive Travel Study Results

The results are in, and the incentive segment is trending up, but what reward program winners desire is rapidly changing.

Meetings Today's Tyler Davidson talks with Pádraic Gilligan, chief marketing officer for the Society for Incentive Travel Excellence (SITE), about the results from the joint study with the Incentive Research Foundation that tapped the insights of more than 2,500 incentives professionals. Read our coverage of the report.

[Related Content: 10 Tips for Planning a Corporate Incentive Travel Program]

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About the author
Tyler Davidson | Editor, Vice President & Chief Content Director

Tyler Davidson is the vice president and chief content director for Meetings Today, which publishes the meetings industry trade magazine Meetings Today as well as MeetingsToday.com, various newsletters, webinars, the in-person Meetings Today LIVE! Hosted-buyer events and other meetings and events industry B2B channels.

 

Tyler has covered the travel trade for nearly 35 years.  In his role with Meetings Today, which recently won the prestigious FOLIO: Eddies Award for best magazine issue, Tyler leads the editorial team on its mission to provide the most in-depth meetings content in the industry. Previously, he worked as the Asia, Canada, Pacific Northwest and Western U.S. editor at Travel Weekly magazine and TravelAge West. Before joining the dual editorial staff producing destination sections for Travel Weekly and TravelAge West, Tyler was the Africa, Israel, Middle East, Switzerland and Pacific Northwest editor at TravelAge West. He also undertook general news and feature assignments while working at the magazines. 

 

Besides reporting on the travel trade, Tyler has covered the real estate industry, held various editorial positions at the San Francisco-based national satire magazine The Nose, wrote freelance technology industry pieces and covered the San Francisco 49ers and Oakland Raiders for a bilingual newspaper in San Francisco. He has a B.A. in Journalism from San Francisco State University, where he worked in various editorial capacities on its award-winning student magazine, Prism. 

Contact: tyler.davidson@meetingstoday.com