10 Ways to Maximize Your Event’s ROI

Meeting planners and stakeholders are focused on maximizing the return on investment (ROI) of every event more than ever.In my new book

News/Article
Graphic of an ROI Profits Meeting with the arrow pegged.

Dear Ashley: 7 Ways to Immerse Attendees in Local Culture Pre-Arrival

Dear Ashley, What ideas do you have to make our attendees more knowledgeable about and engaged in the destination before they arrive to

News/Article
Team Achieve taking a Mexican live-cooking class before heading to Riviera Maya, Mexico to lead an event.

Getting Religion

Maybe it's the world's uncertainties, business hangovers from the recession, or just a new realization by some suppliers and destinations about the

News/Article

Government planners face constant scrutiny

Many government meeting planners and suppliers who serve them sit in some of the industry’s hottest seats of responsibility, because they spend and

News/Article

Wellness in Every Way

The world of wellness encompasses far more than eating your vegetables and aiming to hit 10,0000 steps a day. Wellness is understanding and

Course
""

Plan Environmentally Friendly Meetings and Events in Denver, Boulder and Colorado Springs

Sustainability is no longer a “buzz word” in conversations or a trending topic for meeting planners to take into consideration when organizing events

News/Article
Photo of people looking out over the NCAR Weather Trail Overlook in Boulder

Takeaways for Tomorrow’s Talent From the 2024 SITE Young Leaders Conference

The meetings and events industry is starting to become more aware of one game-changing statistic: By 2030, nearly 75% of the U.S. workforce will be

News/Article
SITE Young Leaders Conference 2024

Navigating the new negotiation landscape

Needless to say, the rate of change both in the meetings industry and society as a whole is growing exponentially. Can you imagine, say, five years

News/Article

The New Negotiation Landscape

Needless to say, the rate of change both in the meetings industry and society as a whole is growing exponentially. Can you imagine, say, five years

News/Article

Planners share their experiences on the road for southern drive-to meetings

While drive-to meetings may appear to be less complicated and more budget-friendly than those involving air travel, planners charged with these

News/Article

Spirit Airlines Files for Bankruptcy: Here’s What It Means for Meeting Planners

Spirit Airlines, the largest U.S. budget airline, filed for Chapter 11 bankruptcy protection after the carrier struggled with a long run of monthly

News/Article
Photo Credit Markus Mainka

Affordable Meetings

In this weakened economy it definitely matters to planners what kind of fruits are served at breakfast and the ratio of bartenders to guests at a

News/Article

Successful Turnout for AIBTM

A strong turnout and enthusiastically received presentations marked the launch of the first Americas Meetings & Events Exhibition (AIBTM), part

News/Article

The Hotel Perspective on Cost-Savings

The following insights are courtesy of Katie Allen, complex director of sales at Sheraton and Westin Kansas City at Crown Center. The combined venues

News/Article

New Destinations International Courses Promote Supplier-Planner Collaboration

Before the end of the year, Destinations International (DI) will launch a new online certificate program for destination organization sales and

News/Article
Woman working on laptop

Experiential Education Powers MPI Southern California Chapter's Annual [WE]Con Event

Just over a year ago, in late March 2024, I visited San Diego for first time to attend the

News/Article
MPI Southern California Chapter's [WE]Con 2025 Opening Reception. Credit: Girl Squad Media.

How an ‘Accidental Career’ Birthed Andrea Michaels’ Extraordinary Events

Extraordinary Events President Andrea Michaels has taken a leading

News/Article

Chef David Hollands Melds the Flavors of San Francisco at the Marriott Marquis

David Hollands is a man who loves his city and treasures his job.Having lived in San Francisco since the age of 2, the executive chef of the San

News/Article
Photo of Chef David Hollands standing in front of a picture window with the skyline of San Francisco in the background.

Wellness Spotlight: IMEX America 2017

Anyone who has been to IMEX America, let alone Las Vegas, knows what a sensory overload the experience can bring to attendees.

News/Article