The modern incentive attendee values immersive experiences rooted in local culture, exceptional dining and wellness. Hotel brands in the all-inclusive market see this and are adjusting their products, while still leveraging cost and convenience that have always made the segment popular for group travel.
“Travel is constantly evolving, and what we have seen is that travelers are looking for easier, more stress-free ways to explore,” said Fernando Luis, vice president and commercial director, Caribbean and Latin America, Hilton. “That’s why all-inclusive hotels have really taken off—people love the idea of showing up and having everything taken care of, no planning, no hassle. And it’s not just for vacationers—groups, meetings and events of all sizes are jumping on board, too, wanting seamless experiences that are memorable and easy to organize.”
“All-inclusive properties like ours enable planners to deliver premium experiences without unexpected costs and with the bonus of having everything onsite, from gourmet dining to wellness activities,” added Enrique Calderón, chief operating officer at Grupo Posadas, a brand that has more than 1,300 resort rooms set to open by year’s end in Punta Cana, Dominican Republic; and Playa del Carmen and Los Cabos in Mexico.
Major brands like these are doubling down on all-inclusive properties in coastal destinations. Following, we explore openings in the Caribbean and Mexico that you should know about, and how hotel giants are reinventing the meeting experience.
[Related: All-Inclusive Resorts Emphasizing Calm Connections]
Grupo Posadas
Calderón says Grupo Posadas is seeing consistent demand in the all-inclusive sector. In the first quarter of 2025 alone, the company reported a 16% year-over-year increase in revenue per available room (RevPAR) at its resorts. This has fueled the company’s expansion, including these key resort openings:
Fiesta Americana Nuevo Vallarta: Opened in June, in the North Hotel Zone of Puerto Vallarta, Jalisco, Mexico, this family-friendly property has 6,500 square feet of indoor meeting space, two conference rooms for up to 460 guests and a variety of scenic outdoor venues.
Fiesta Americana Funeeq Punta Cana: Scheduled to open later this year with 498 rooms and situated next to Live Aqua Beach Resort Punta Cana on Uvero Alto beach, this resort is a highlight of the brand’s expansion outside of Mexico, bringing more meeting space, wellness and entertainment options to the Dominican Republic.
Live Aqua Los Cabos: Set to open spring 2027 with 90 rooms, this luxury, adults-only property comes with terraces with Sea of Cortez views, private amenities and experiences rooted in wellness and signature gastronomy, ideal for small incentive groups.
Currently, 61% of new rooms under development across the Posadas portfolio are located in beach destinations, reinforcing the company’s focus on coastal expansion. Adjusting the offerings is a key part of the strategy, too.
“Punta Cana is a gateway to the Caribbean with excellent air connectivity and pristine beaches, perfect for incentive groups,” Calderón said. “Playa del Carmen combines cultural charm with accessibility and a dynamic nightlife scene. Los Cabos, on the other hand, is rapidly becoming a hub for luxury and wellness-focused meetings, offering a backdrop of dramatic landscapes and world-class infrastructure.
“Our properties in these locations are being designed with flexible indoor-outdoor event spaces, elevated culinary programs and wellness integrations,” he added, saying the allure of all-inclusives now goes beyond its historic advantages. “Yes, cost control and convenience remain major drivers, but planners today are looking for more than just value. They’re seeking venues that offer immersive local experiences, sustainability practices, high-end amenities and flexible event spaces.”
Grupo Posadas see major potential in the incentive market, as is considers group business to its new and existing properties, particularly from North American companies. It’s taking the trends in this space into major consideration when embarking on renovations, in addition to new-builds.
“We believe the future of all-inclusive is all about personalization, sustainability and experience design. Our most recent renovations at Fiesta Americana Condesa Cancún All Inclusive is just that,” Calderón offered as an example. “All our restaurants are reinvented with new gastronomical experiences including Mexican, Italian and a Brazilian Big Steak House, and wellness experiences such as a new fully renovated spa.
“We listened to our visitors and made some changes to offer a better experience,” he continued. “At Posadas, we’re evolving our offerings to meet new traveler expectations incorporating local culture into our programming, investing in ESG practices across properties, and leveraging technology to deliver more tailored experiences.”
[Related: More All-Inclusive Properties Content]
Marriott International
Marriott International has invested big in the Caribbean and Latin America in recent years, jumping into the all-inclusive property market.
“In a category traditionally dominated by leisure, Marriott International stands apart by integrating our meetings and events expertise into the all-inclusive model,” said Brian King, president of Marriott International, Caribbean and Latin America (CALA). “With 38 properties across CALA and 16 more in the pipeline, we’re giving planners the ability to lock in costs, streamline logistics and deliver unforgettable experiences—all in one place and budget.”
One of the most notable openings is the W Punta Cana, Adult All-Inclusive in the Dominican Republic. It’s the first adult all-inclusive property in the W Hotels brand. Known for its lifestyle luxury, modern design and high-end dining and wellness experiences, W Hotels' entrance into the all-inclusive market is indicative of the evolving preferences and needs of leisure and business travelers.
“This opening reflects a broader trend: Luxury all-inclusive properties are experiencing significant growth, driven by demand for elevated experiences that combine convenience with sophistication,” King offered. “From intimate boutique-style resorts to expansive design-led properties, Marriott International’s diverse all-inclusive portfolio offers planners a wide spectrum of options.”
W Punta Cana, Adult All-Inclusive has 340 spacious guest rooms and suites, 14,000 square feet of flexible, tech-enabled meeting and event space, which includes a 5,380-square-foot grand luxury ballroom, six breakout rooms and more indoor flex space. Other amenities include more than 1,300 feet of beachfront, the brand’s signature WET Deck, infinity pool, AWAY spa and 12 distinct restaurants, bars and lounges.
Following W Punta Cana, two additional W Hotels all-inclusive properties are set to open in Mexico’s Corasol Playa del Carmen and Costa Mujeres in 2028 and 2029, respectively, further solidifying the brand’s presence in the growing segment.
Hilton Hotels
Like Marriott, Hilton is also taking some of its iconic brands and investing its expansion in the all-inclusive market, particularly in Mexico and the Caribbean. Examples include the 500-room Zemi Miches Punta Cana All‑Inclusive Resort, Curio Collection by Hilton, which opened this summer representing the first Curio Collection all-inclusive resort in the Dominican Republic, and the 2026 opening of The Sens Cancun Adults Only All-Inclusive Resort, Tapestry by Hilton in Mexico.
“Hilton is all in on the all-inclusive segment,” Luis asserted. “We’re focused on shaking up the all-inclusive space, making it better, smarter and more exciting.”
“Mexico continues to be a bright spot for all-inclusive properties and where we have the largest footprint, including Hilton Cancun Mar Caribe All-Inclusive Resort, which premiered in 2023 joining an exciting lineup of hotels, including Hilton Vallarta Riviera All-Inclusive Resort, Hilton Tulum Riviera Maya All-Inclusive Resort and Hilton Cancun, an All-Inclusive Resort,” Luis said. “In the last two years, we also opened two properties in Curacao, including The Rif at Mangrove Beach Corendon Curacao All-Inclusive, Curio by Hilton and Mangrove Beach Corendon Curacao All-Inclusive Resort, Curio by Hilton.”
[Related: Hilton Expands Mexico All-Inclusive Portfolio]
Customization and cultural immersion are key themes. Luis says that a standout feature of Hilton All-Inclusive is the freedom to choose from a wide range of activities tailored to each group, designed to be interactive, meaningful and culturally rich.
“At Hilton Tulum Riviera Maya All-Inclusive Resort, for example, signature experiences include a Shaman Blessing and beachfront Sun Salutation Yoga; tequila and mezcal tastings led by a local expert; and artisan workshops like Mayan clay and macramé making,” he said. “At the recently opened Zemi Miches Punta Cana All-inclusive Resort, Curio Collection by Hilton, meeting and event planners can choose bespoke experiences such as a warm Group Arrival Welcome with authentic Dominican folkloric dancers, interactive Mamajuana or Cigar Roller workshops that bring local flavors and traditions to life, tailored Taíno happenings at the beach showcasing cultural programming inspired by the island’s ancestral heritage or hands-on pottery painting sessions with local artists, fostering creativity and connection.
“What’s important to highlight is that each property can create customizable experiences that reflect a sense of place and adapt to what is important to each meeting planner, he said.”
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