Behold the Highly Scalable Events Magic of Rob Lake

I love magic. From the first Hot List™ in 2001, magic has always been a part of the

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The Magic of Rob Lake ring of fire illusion.

10 Ways to Maximize Your Event’s ROI

Meeting planners and stakeholders are focused on maximizing the return on investment (ROI) of every event more than ever.In my new book

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Graphic of an ROI Profits Meeting with the arrow pegged.

10 Ways to Hyper-Personalize and Customize Events

From movies to music to shopping, today’s audiences expect every experience to be more customized, personalized and contextually relevant—meetings

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Group of people's silhouettes

Top 7 AI Uses from Event Profs in the Know

While it may seem new to many meeting professionals thanks to the splash made by ChatGPT,

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Photo of a woman with virtual reality technology overlays in front of her.

Coastal Mexico Destinations Set to Reopen; Bridge Gap with Virtual Experiences

There’s an old saying that says when life gives you lemons, make lemonade.Well, life has delivered a truckload of lemons to everyone in the global

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ON24 Launches New Virtual Events Offering

SAN FRANCISCO ON24, Inc. today unveiled Platform 10 Virtual Events and Environments, a next- generation platform for building virtual conferences

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How Hotels and Convention Centers Are Stepping Up to Meet Hybrid Event Needs

It’s not news that the hardworking people who make up the hotel industry—from housekeepers and wait staff to general managers—have their work cut out

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StreamStage by Loews in St. Louis, Missouri

MPI Postpones WEC to November 3-6, 2020, Will Offer In-Person and Virtual Experiences

MPI announced that its signature annual event, World Education Congress (WEC), has been postponed from its original June date to

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The 2025 Meetings Trendsetters Stoking the Fire in the Events Industry

Meetings Today's annual Meetings Trendsetters list recognizes 20 outstanding individuals who have made an outsized impact in the meetings, events,

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Meetings Today Trendsetters 2025

From Event Space to Steaks: How Melbourne Accommodated the Largest Incentive Event Ever Held in Australia

In April, over 16,000 delegates from Amway China journeyed to Melbourne, Australia, for their annual leadership seminar, which utilized over 32,000

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Amway China final gala dinner event

Virtual Realities

More CoverageBest Practices"I’d be concerned

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How Visit Milwaukee and San Francisco Travel Add a Human Touch to AI

The epochal launch of ChatGPT in November 2022 catapulted the world into a new digital era, with artificial intelligence at its core. ChatGPT

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LeRoy Butler poses in front of a Milwaukee mural for Ask LeRoy. Credit: Visit Milwaukee

Virtually Yours

September 14, 2011

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New DI Guide Tackles Food Waste for Planners

The latest guide from Destinations International (DI) aims to educate planners on how to reduce food waste and strengthen the host communities during

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Stock photo of volunteers packing food bags.

Bishop-McCann Ups Incentives Effort Via MTI Events Acquisition

Global meetings, events and incentives company Bishop-McCann is bolstering

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Rob Adams, Bishop-McCann

How Los Angeles Always Rises to the Occasion for Meetings, Events and Conventions

Last month, Earvin “Magic” Johnson kicked off the 2025

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Aerial photo of LACC Gilbert Lindsay Plaza.

Key Tips to Create Engagement for a Hybrid Event

Some of your attendees will multitask while at the event.  A few will eat a meal during the event.  Others will reassure their

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CEAVCO hybrid event production.

Virtual Worlds Resources

More CoverageLost in Space!

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Virtual Worlds Resources

More CoverageLost in Space!Secondlife.

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Virtual Reality

Using Cisco TelePresence technology, both Marriott International and Starwood Hotels & Resorts have started to launch virtual meeting suites at

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