Destination DC's Elliott Ferguson II on the Role of DMOs on DEI

Photo of Elliott L. Ferguson II, president and CEO of Destination DC.
Elliott L. Ferguson II

In the run-up to his keynote address at Event Service Professionals Association’s 2023 annual conference, meetings industry leader and DEI champion Elliott L. Ferguson II, president and CEO of Destination DC, explains why DMOs and event service professionals are key partners in ensuring meetings and events are living up to their promises of delivering diversity, equity and inclusion at their events, in experiences but also in including minority vendors in the economic benefits.

From offering offsite events and experiences that include local culture that may have been previously overlooked to tapping LGBTQ+ and BIPOC vendors to provide key event services, DMOs and event service professionals are the frontline resources that can ensure inclusion in a meaningful, and equitable, way.

[Related: 5 Ways to Deliver on DEI at Your Next Meeting]

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[Related: Why DC Is the Nation’s Capital of DEI Tourism and Events]

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Tyler Davidson | Editor, Vice President & Chief Content Director

Tyler Davidson has covered the travel trade for nearly 30 years. In his current role with Meetings Today, Tyler leads the editorial team on its mission to provide the best meetings content in the industry.