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U.S. Travel Association Taps Geoff Freeman as President and CEO

June 22, 2022
Geoff Freeman

The U.S. Travel Association has selected Geoff Freeman as its next president and CEO, effective September 1. Freeman re-joins the U.S. Travel Association after nearly a decade of association leadership—first as president and CEO of the American Gaming Association and as the current president and CEO of the Consumer Brands Association. He succeeds Roger Dow, who is stepping down following a 17-year tenure as leader of the organization. 

In his previous leadership role at U.S. Travel, Freeman’s strategic work led to the industry’s signature bipartisan legislative victory establishing the Travel Promotion Act of 2009 and creating Brand USA. Other accomplishments included leading the industry effort behind the creation of TSA PreCheck and establishing the Meetings Mean Business Coalition. 

As CEO of the American Gaming Association from 2013-2018, Freeman led an industry-wide campaign to legalize sports betting and expanded the organization’s membership to include tribal gaming entities. Freeman galvanized industry support as CEO of the Consumer Brands Association, defining a new brand identity, growing membership, strengthening leadership and re-establishing the association as a Washington, D.C. powerhouse.

[Related: U.S. Eliminates Pre-Departure COVID Test Requirement for Inbound Air Travelers]

“We are proud to welcome Geoff Freeman back to lead the U.S. Travel Association,” said Christine Duffy, national chair of the U.S. Travel Association and president of Carnival Cruise Line. “Geoff is highly regarded in Washington and well known across our industry for his strategic work to conceive campaigns and programs that opened new pathways for growth in the travel economy. Now, returning to lead the association, Geoff will continue bringing a fresh and strategic approach to advancing the mission of U.S. Travel in its next era.” 

“I am eager to get to work on behalf of this incredible industry, which has long held a special place for me,” Freeman said. “There are few industries more essential to the nation’s economy, more connected to consumers and more critical to bringing Americans together than the travel industry. I believe U.S. Travel’s talented team can continue to raise the bar, and I’m excited to roll up my sleeves and get started.

“I’m proud and honored to succeed Roger Dow, who has been a profound leader and important mentor to me,” he added. “I give Roger my sincere thanks for all he has done, for me and for the travel industry.” 

A native of Port Washington, Wisconsin, Freeman is a graduate of the University of California, Berkeley. 

The nationwide search to identify the association’s next president and CEO was guided by a nine-member Search Committee representative of core segments of the travel industry, led by Duffy and supported by Heidrick & Struggles.

This information is based off a press release from the U.S. Travel Association.

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About the author
Danielle LeBreck | Lead Destinations Content Strategist

Danielle started at Meetings Today in March 2019 after seven years of editorial experience in the travel and food industries. She oversees all of the destination content for Meetings Today and collaborates with the team on digital content strategy and content marketing initiatives.