In my last LinkedInsights column, I made the case that commenting on LinkedIn is more powerful than posting. Comments reach three times the audience an individual post does. They position you in conversations people are already paying attention to, and they take a fraction of the time to write.
Now, let’s talk about how to write one well.
[Related: Here's Why Planners Should Post Comments on LinkedIn]
What a Strategic Comment Looks Like
Let me be direct: “Great post!” is not a strategic comment. A thumbs-up emoji is not a comment. “Love this!” with three clapping hands is not a comment. LinkedIn’s AI evaluates whether your comment adds genuine professional value. Generic reactions get ignored by the algorithm—and by the humans reading the thread.
A strategic comment has three parts: First, acknowledge something specific the author said. Don’t give a vague compliment; name the actual point that caught your attention.
Then add value. Share a related experience, offer a different angle, connect their insight to something in the events industry.
Finally, land it with a specific follow-up question or a closing statement that gives people a reason to remember you.
Here’s an example: A speaker you want to book posts about keeping hybrid audiences engaged. Instead of saying, “So true!” in the comments, you write: “Your point about the first 90 seconds resonates. We redesigned our opening sequence at a 400-person healthcare conference last quarter, started with a live poll that surfaced the same tension you’re describing. The virtual attendees actually engaged at a higher rate than the room. Curious whether you’ve seen that asymmetry in your keynotes?”
That comment demonstrates expertise, builds a relationship with the speaker and positions you in front of their entire audience as someone who thinks strategically about event design.
[Related: Teaching LinkedIn’s AI Software to Recognize Meeting Planner Success]
The 3x5 Method
Three comments a day for five consecutive business days. That’s the framework. Fifteen meaningful comments over five days. No content calendar required, no graphic design, no video production.
Start with colleagues you already know. Then comment on people in your industry: fellow planners, speakers, venue partners, association leaders. And then step outside your circle. Find people whose audiences overlap with yours but who don’t know you exist. An HR executive talking about team culture. A CEO sharing lessons from an offsite. A travel writer covering destination trends.
Measure It
Go to your LinkedIn profile right now and check “Who’s Viewed Your Profile” in the last 90 days. Write that number down. Do the 3x5 method for one week. Check that number again. In my experience training over 6,000 professionals, it jumps by 200% to 300%.
When clients see that jump, there’s genuine excitement that such a small daily action can have that kind of immediate, visible impact. People are finding them. People are clicking through.
Which also means your profile better be ready for the attention. If it’s not, read my September LinkedInsights column on building trust through your LinkedIn profile—because now you’re being judged.
The currency is in the comments. Ten minutes a day. Start this week.
Connect with Richard on LinkedIn.
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