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Read More Articles by Ashley Lawson

Profile picture for user Ashley Lawson
Ashley Lawson

Ashley Lawson is vice president and partner of Achieve Incentives & Meetings. As a full-time globetrotter and event leader, Ashley is the go-to for infusing local culture and community into events. You can live like a local alongside her by following her adventures at @ashleyroseontheroad on Instagram.

Team Achieve taking a Mexican live-cooking class before heading to Riviera Maya, Mexico to lead an event.

Dear Ashley: 7 Ways to Immerse Attendees in Local Culture Pre-Arrival

Ashley Lawson, vice president of  Achieve Incentives & Meetings, shares seven educational ways to make attendees more knowledgeable about and engaged in a destination before they arrive to events.

Learning to cook chicken paprikash from local chef, Brigi, in Budapest, Hungary

Dear Ashley: Creating Opportunities for Local Communities to Engage in Destination Events

Ashley Lawson shares how to put local communities front and center in the event experience and give them the stage to be able to share their unique skills and knowledge. Give your attendees the opportunity to authentically interact with locals and learn how the destination honors their history and values their present-day life.

Team Achieve visiting the local area of Playa del Carmen, Mexico ahead of our big event

Dear Ashley: 8 Apps I Live By When Traveling and Planning Around The World

Every day, Ashley Lawson uses multiple phone applications that get her better oriented in her surroundings and teach her to connect more authentically with everyone she meets. Here are a few of her favorites (which also happen to be free).

Corporate volunteers cooked and served breakfast at Miriam’s Kitchen

Dear Ashley: No Site Visit? No Problem. Assess Your Destination From Afar.

Ashley Lawson, incentives columnist and vice president and partner of Achieve Meetings & Incentives, shares her advice on how to perform a "site visit" from a distance, gain a better perspective of the area and prepare the location your attendees will experience when you can't visit it yourself. 

Ashley took part in Dear World's hosted portrait sessions at the Inspiration Hub at IMEX 2021, sharing her signature phrase "Curiosity Creates Kindness"

Dear Ashley: How Can We Connect More Authentically at Tradeshows?

Ashley Lawson, incentives columnist and vice president and partner of Achieve Meetings & Incentives, shares her tips and tricks for few ideas for how you can prepare to build more fulfilling connections—before, during and after a meeting or event.

Enjoying mate tea & alfajores cookies with friends Picu & Valeria in Northern Argentina – a sweet & simple tradition that can easily be woven into event experiences

Dear Ashley: How Can Hotel Leaders Improve Sales & Marketing Strategies By Leveraging Destination Local Culture?

Incentives columnist Ashley Lawson explains how to utilize local culture and communities to improve sales and marketing strategies within the meetings and incentives market through leveraging cultural advantages.

Ashley with Matias, learning about the musical preparations for Semana Santa (Holy Week) festivities in Northern Argentina (captured & shared with permission from Matias).

Dear Ashley: How Can Teams Be More Culturally Sensitive in Planning Destination Events?

Our columnist Ashley Lawson shares tips to being more culturally sensitive and respectful while infusing local culture into meetings and events, all while experiencing what new destinations have to offer.

Dear Ashley: Tips for Selling Cultural-Based Incentives

Dear Ashley: How to Sell the Idea of a Culturally Authentic Incentive Travel Program

Our globe-trotting incentives columnist Ashley Lawson details the benefits of offering culturally authentic incentive travel programs, which are becoming the incentive of choice for the young demographic wave washing over the business world.  

Dear Ashley: What Are Some Special CSR Ideas for an Incentive in Puerto Rico?

Our globe-trotting incentives columnist Ashley Lawson answers a question about how to incorporate a special CSR experience for an incentive trip to Puerto Rico.

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