Scotland, and Europe, Are on a Journey to Change. Why Is the U.S. Different?

VisitScotland Business Journey to Change projection.

VisitScotland Business Events launched an ambitious Journey to Change initiative in 2021 that aims to showcase how business events in the country can drive social and economic transformation. Most of Western Europe seems to be following the same path, especially in terms of sustainability.

Neil Brownlee, VisitScotland Business
Neil Brownlee
 

Meanwhile, while the U.S. meetings and events industry actively sings the praises of issues such as sustainability and the impact business events have on the environment, the message doesn't seem to be translating into actual practices and government regulations like it does across the Atlantic.

Meetings Today's Tyler Davidson sat down with VisitScotland's Neil Brownlee at IMEX America to explore the country's ambitious initiative, as well as meetings and events trends, facility information and the benefits of bringing meetings to Scotland.

[Related: See All of Our IMEX 2022 Coverage in One Place!]

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Other top stories from our IMEX America coverage:

Edinburgh, Scotland.
Edinburgh, Scotland. Credit: VisitScotland.
 

 

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About the author
Tyler Davidson | Editor, Vice President & Chief Content Director

Tyler Davidson is the vice president and chief content director for Meetings Today, which publishes the meetings industry trade magazine Meetings Today as well as MeetingsToday.com, various newsletters, webinars, the in-person Meetings Today LIVE! Hosted-buyer events and other meetings and events industry B2B channels.

 

Tyler has covered the travel trade for nearly 35 years.  In his role with Meetings Today, which recently won the prestigious FOLIO: Eddies Award for best magazine issue, Tyler leads the editorial team on its mission to provide the most in-depth meetings content in the industry. Previously, he worked as the Asia, Canada, Pacific Northwest and Western U.S. editor at Travel Weekly magazine and TravelAge West. Before joining the dual editorial staff producing destination sections for Travel Weekly and TravelAge West, Tyler was the Africa, Israel, Middle East, Switzerland and Pacific Northwest editor at TravelAge West. He also undertook general news and feature assignments while working at the magazines. 

 

Besides reporting on the travel trade, Tyler has covered the real estate industry, held various editorial positions at the San Francisco-based national satire magazine The Nose, wrote freelance technology industry pieces and covered the San Francisco 49ers and Oakland Raiders for a bilingual newspaper in San Francisco. He has a B.A. in Journalism from San Francisco State University, where he worked in various editorial capacities on its award-winning student magazine, Prism. 

Contact: tyler.davidson@meetingstoday.com