Trendsetters

Op-Ed: Can the Meetings Industry Save America?

By their very nature, meetings provide a platform for meaningful dialogue about issues of great importance. Meetings industry leader Gary Murakami makes his case why meeting professionals can harness the power of their role as facilitators to create a more perfect union, especially in the wake of the Supreme Court Roe v. Wade leak.

F-IT! We're Talking About Menopause, Period.

Yes, we're talking about menopause, people. Carleeka Basnight-Menendez, the No. 1 Black voice for women in menopause, discusses her F-IT Method, building confidence to take risks, advocating for your needs and understanding the business value of addressing a wellness challenge that impacts 50% of the world's population. 

Recovery on Pace: "Shimo" Shimasaki on the Pace of Meetings Bookings

Meetings industry veteran Christine “Shimo” Shimasaki, of Simpleview's 2Synergize, is privy to booking pace data from hundreds of DMOs. Here's her well-informed take on where the meetings industry is regarding the return to in-person events, and how data-driven strategic decisions are the key to its future.
 

Return on Emotion: Creating a Vibe that Drives Business

What is "Return on Emotion" and how can you curate experiences that provoke happiness, which in turn, lead to greater profitability? Liz Lathan, chief marketing officer at Haute, gives us a peek behind the curtain at Haute's groundbreaking study on emotion and the innovative experiences that have blown audiences away.

Free Meetings Prof Webinar Shows How You Can Help End Violence Against Asians

The new #APIEventProfs group is presenting a foundational one-hour webinar “What You Don’t Know About #StopAsianHate Can Cost You Trillions” September 30 in conjunction with Meetings Today that will demonstrate the economic power of Asians in the U.S. and how to put an end to the recent spate of violence against them.